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LOF PROFESSIONAL

Our Story

Our story began with two renowned hairdressers, members of a prestigious salon in São Paulo, who shared the desire to create a Brazilian cosmetic brand for hair products as effective and high-quality as the international brands they admired. These hairdressers, along with a group of passionate friends in Brazil, founded Neuf Cosmétique and launched LOF Professional: a brand that is contemporary, sophisticated, and simple at the same time. LOF focuses on offering high-performance products that deliver outstanding results.

LOF Professional offers many products designed to meet diverse hair care needs. The product lines include:

  • Repair: Focused on restoring damaged hair, providing strength and vitality.
  • Hydrate: Delivers deep hydration for dry and brittle hair.
  • Nutritive: Enriched with nourishing ingredients to promote healthy hair.
  • Wavy: Enhances and defines natural waves and curls.
  • Purifying: Cleanses deeply to remove impurities and balance the scalp.
  • Silver: Neutralizes yellow tones and maintains vibrant, cool hues for blonde or silver hair.

LOF Professional is a brand with a purpose. It respects the environment, embraces social causes, and values its suppliers and partners. It was born to inspire self-love and contribute to making the world a better place.

At LOF Professional, everyone deserves access to high-quality hair care products. Join us in our mission to care for your hair while promoting beauty, health, and sustainability — for your body, for others, for the planet, and for your hair.