Our Story
Our story began with two renowned hairdressers, members of a prestigious salon in São Paulo, who shared the desire to create a Brazilian cosmetic brand for hair products as effective and high-quality as the international brands they admired. These hairdressers, along with a group of passionate friends in Brazil, founded Neuf Cosmétique and launched LOF Professional: a brand that is contemporary, sophisticated, and simple at the same time. LOF focuses on offering high-performance products that deliver outstanding results.
LOF Professional offers many products designed to meet diverse hair care needs. The product lines include:
LOF Professional is a brand with a purpose. It respects the environment, embraces social causes, and values its suppliers and partners. It was born to inspire self-love and contribute to making the world a better place.
At LOF Professional, everyone deserves access to high-quality hair care products. Join us in our mission to care for your hair while promoting beauty, health, and sustainability — for your body, for others, for the planet, and for your hair.