What’s also super important? The fact that we never formulate with silicones, which are found in 87% of our competitors’ products.** While silicones may give hair immediate slip, shine, and smoothness, they have the opposite effect in the long run. Silicones are actually quite heavy, weighing the hair down, causing heavy buildup and dullness over time. And since they act like a veritable sealant, silicones may also prevent hydrating, health-boosting ingredients from penetrating your hair shaft. The result? A recurrent cycle of damage.
