Sophia + Mabelle is a cruelty free, simple + universal beauty brand created to fit into any person's beauty collection, no matter what stage of life they might be in. S+M is a brand being shared by a mom and her daughters, or on the vanity of a young boy in makeup. There are no “it girls” who fit into our brand identity, as we want everyone to feel like S+M fits into their beauty routine. With all skin tones and age ranges in mind, we created this beauty brand where anyone can come and find something that will be a staple in their beauty routine. S+M is proudly women owned and operated! Run by women, but proudly made for everyone!
